Hit by a car goes to the on-call vet

Heating and cooling is the trade where the phone rings hardest when nobody is at the desk. A dead furnace does not wait for business hours, and the homeowner calling at 9pm is already on the next company's website while your voicemail greeting plays.

Calls You're Missing

Pulled From 40,000 HVAC Call Logs. These Are The Five That Go To Voicemail Most Often — And What Each One Is Worth:

• After 6pm, Weekday — 31% Of Missed Calls

• While The Tech Is On A Roof Or In A Crawlspace — 24%

• Saturday And Sunday, Any Hour — 19%

• Second Caller While You're Already On The Line — 17%

• First Cold Snap, Everyone Calling At Once — 9%

“A No-Heat Call In January Is A $640 Ticket. It Goes To Whoever Picks Up First.”

Your Booking Rules

You Set These Once In Setup. Nomi Never Books Outside Them, And Never Guesses On An Emergency.

• Emergency — No Heat Under 40°, Gas Smell, Or Carbon Monoxide Alarm Transfers To The On-Call Immediately — No Booking Attempt First.

• Hours — Books 7am To 6pm Monday To Friday, Plus Saturday Mornings. Anything Outside That Goes Into The First Slot Of The Next Working Day.

• Capacity — Two Install Estimates Per Day Maximum, And Never Back-To-Back With A Diagnostic On The Other Side Of Town.

• Deposits — Takes The Diagnostic Fee Up Front On New Customers, Waives It On Maintenance-Plan Members Automatically.

• Handoff — If A Caller Asks For A Person Twice, Nomi Stops Selling And No Loops.